Targeted Victory is a digital strategy firm that specializes in Republican political campaigns and organizations. Targeted Victory uses the internet to reach potential supporters through websites, email newsletters, online advertisements and social media sites such as Twitter and Facebook. Targeted Victory boasts a clientele that has included congressional, senatorial, gubernatorial and presidential candidates as well as private political organizations. During my time at Targeted Victory, the most prominent client was presidential nominee Mitt Romney.
My work as a paid intern involved creating databases of digital media use from hundreds of campaigns in order to analyze how these campaigns were using various forms of media. I worked with a team to create weekly and monthly reports of campaign media. These projects helped the clients of Targeted Victory use digital media in the most effective way possible.
Below is an example of a chart I have worked on to code and track trends in campaign email newsletters.
I have also worked on editing, adding information and exporting information from the WordPress sites of prominent candidates such as Senator Scott Brown. An example of work I have done on Senator Brown’s campaign website can be seen below.