I began my tenure at Targeted Victory part time and became a full time member of the staff upon completion of my master’s degree. I worked on the Online Advertising Team. As part of the online advertising staff at Targeted Victory, I collaborated directly with media vendors in order to ensure all the needed paperwork was in place to deliver thousands of ads for multiple clients. Our work was featured on sites including Yahoo, Facebook, Twitter, Pandora Internet Radio, AOL and ESPN. I also used programs such as DART to update aspects of our campaigns such as dates and CPM. Our team worked with a budget of approximately $300,000/day. Each member of our ten person team had a specific role in order to deliver these ads as efficiently as possible, with strict deadlines. Teamwork skills were essential as the work was very fast paced and mistakes could have very public consequences. This experience taught me how to work quickly and accurately in a professional environment.
Some of the ads that I worked on placing can be seen below: