Direct to Consumer Advertising Of Prescription Medications: The Policies and Problems with Merck’s Vioxx

This  paper, written for my Marketing, Advertising and Public Policy class, explores the regulations regarding direct to consumer advertising of prescription medication. The paper is a case study of went wrong in the advertising of Merck’s Vioxx, which eventually caused the product to go off the market.

 Click here to read my full paper on Direct to Consumer Advertising of Prescription Medications: The Policies and Problems with Merck’s Vioxx

Please Note: I am in no way associated with Merck and/or Vioxx.

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